Let It Smoke

Let It Smoke

The Fashion Brand I Built and Lost

Invisible work, stolen credit & knowing when to walk away

Jan 21, 2026
∙ Paid

I built something real in a place most people don’t believe is real.

For nearly six years, I helped build a fashion brand that made actual money, had actual customers, and required actual strategy. It had seasonal collections, runway shows, brand partnerships, and a devoted community. It paid my business partner’s rent. It quietly paid me, too.

I can’t pu…

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